Mission and aims

The Mission of the Active Tourism Cluster is to support the development of active recreation, tourism and a healthy lifestyle as well as promotion of Poland and its regions and sub-regions.

Aims of the Active Tourism Cluster:

  • Implementation of the Active Leisure Centre, including new trails for running, skiing, cycling and Nordic Walking,
  • Cooperation for the development of tourism, promotion of healthy lifestyle and active leisure,
  • Education in the field of active leisure, tourism and mass sport
  • Strengthening the integration between partners and their activities by creating a common infrastructure,
  • Active support of subregions’ sustainable development,
  • Development of cooperation between members of the Cluster in terms of co-creation of innovations and R&D activities.

Strategic goals till 2025

  • to obtain a prestigious title of Key National Cluster,
  • to create a local market for recreational and sports events, active leisure, tourism and healthy lifestyle,
  • to build a community of active people, with a membership base of 1 million
  • to develop the “Runner’s Card” project and to create innovative mobile apps for active people
  • to develop educational activity: organising conferences, seminars, educational workshops and fairs
  • to run an Internet platform with a database on tourism and active leisure
  • to cooperate on implementation of sports, recreational and tourism programmes in subregions
  • to further expand the offer of innovative services and solutions
  • to develop cooperation with foreign partners